How can you present a city, its people, businesses, sights and stories in one picture?
The large hidden object picture, accessible to everyone so that everyone can see what Lübeck has to offer, is a joint project by Smurfit Kappa, the Hanseatic City of Lübeck, Lübeck Travemünde Tourismus Marketing GmbH and many other supporters.
For every A1 Wimmel poster sold, a large part goes to charitable projects & institutions of the City of Lübeck.

Agency: Wimmelwerk GmbH